1. Who we are
Ohm Equity ("we", "us", "our") operates the energy efficiency calculator at this website. We help Australian homeowners discover which energy upgrades deliver the best return on investment.
2. What data we collect
We collect the following types of information:
- Calculator inputs: Postcode, home age, bedrooms, energy usage details, and upgrade preferences you enter into the calculator. This data is processed entirely in your browser and is never sent to our servers.
- Analytics data: We use Google Analytics (GA4) and Cloudflare Web Analytics to understand how visitors use our site. Google Analytics collects data such as pages visited, session duration, device and browser type, approximate location (city/region level), and referral source. It uses first-party cookies to distinguish returning visitors (see Section 5). Cloudflare Web Analytics collects anonymised, aggregated data such as page views, referrers, and country without using cookies.
3. What we do not collect
- We do not use third-party advertising trackers or sell data to advertisers.
- We do not collect your name, phone number, or physical address.
- We do not sell, rent, or share your personal information with third parties for marketing purposes.
- We do not store your calculator inputs on any server — all calculations run locally in your browser.
4. How we use your data
- Calculator inputs: Used in your browser to generate your personalised upgrade recommendations. Inputs are never transmitted or stored on our servers.
- Analytics: Used to understand overall site traffic, popular pages, user journeys, improve the user experience, and identify technical issues. Analytics data is not used for advertising or profiling.
5. Cookies
We use a small number of first-party cookies set by Google Analytics to help us understand how visitors use the site. These cookies do not contain personal information and are not used for advertising.
- _ga — Distinguishes unique visitors. Expires after 2 years.
- _ga_* — Maintains session state. Expires after 2 years.
Google Analytics uses IP anonymisation by default in GA4, meaning your full IP address is never stored. Data is processed by Google — see Google's Privacy Policy.
Opting out: You can prevent Google Analytics from collecting data by installing the Google Analytics Opt-out Browser Add-on, or by using your browser's "Do Not Track" setting. Cloudflare Web Analytics operates without cookies or local storage.
7. Data retention
Calculator data is not retained — it exists only in your browser session and is never transmitted to our servers. Google Analytics data is retained for 14 months, after which it is automatically deleted. Cloudflare analytics data is retained in aggregated, anonymised form.
8. Your rights
Under the Australian Privacy Act 1988, you have the right to:
- Request access to any personal information we hold about you.
- Request correction of inaccurate information.
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached.
9. Children's privacy
Our service is not directed at children under 16. We do not knowingly collect personal information from children.
10. Changes to this policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the site after changes constitutes acceptance of the updated policy.
11. Contact
If you have questions about this privacy policy or your personal data, please contact us at privacy@ohmequity.com.